LONDON, United Kingdom – 3rd July 2026 – WhitePress today announced the launch of a Generative Engine Optimization (GEO) service designed to help brands increase visibility within AI-powered search results by building sustained online authority and earning trusted third-party mentions.
The new GEO service responds to changes in how consumers discover brands as AI-powered search becomes integrated into everyday behaviour. Recent research indicates that roughly half of consumers use AI-powered search tools during parts of the buying journey, and marketers are observing that traditional ranking alone no longer guarantees visibility when AI-generated answers are present. WhitePress positions the GEO service as a complementary offering that builds on established search marketing practices while placing greater emphasis on cross-source authority signals.
GEO combines targeted outreach, digital public relations, and strategic backlink acquisition to increase the likelihood that brand content will be referenced in AI-generated summaries. The service is grounded in the premise that AI systems derive confidence from consistent signals across trusted sources rather than from single ranking metrics. As a result, the GEO service focuses on securing mentions, citations and expert commentary across multiple reputable channels in order to create a consistent trust profile for brands.
WhitePress emphasises that core technical SEO, high-quality content and authoritative backlinks remain foundational to online visibility. The GEO service layers additional processes that map a brand’s existing content and backlink profile to the types of third-party signals AI systems commonly reference. A specific objective of the service is to help brands appear within the smaller set of sources that AI summaries draw from, a group that research shows accounts for a measurable share of AI overview citations.
Studies cited during product development influenced the service design: research shows that when AI overviews appear, traditional organic click-through behaviour changes substantially, with single-digit percentages of users clicking traditional results in some scenarios and a notable reduction in clicks for pages that would otherwise rank in standard search listings. Those shifts informed the GEO approach, which prioritises citation likelihood and multi-source recognition in addition to search ranking.
WhitePress describes the GEO service as an evolution of link-building and outreach practices tailored to the interpretation patterns of generative models. The company will leverage its existing network of publishers and editorial contacts to place brand mentions and to secure contextual backlinks that contribute to the consistent signalling required for citation by AI systems. The service includes analysis of current visibility across traditional and AI-powered search, identification of high-value publication targets, and outreach coordinated to align with editorial calendars and topical relevance.
“It is not that AI replaces search marketing; it changes which signals matter most,” said Itamar Blauer, Head of Marketing & Growth and SEO expert at WhitePress®. “AI systems don’t magically read your schema or crawl your websites differently from search engines. They still rely on many of the same signals we’ve been building for years. The foundations still matter.”
WhitePress characterises the launch of GEO as a strategic expansion of the company’s offerings that responds to measurable shifts in search behaviour and the increasing role of AI-generated answers in discovery. The company presents the GEO service as a way for brands to adapt outreach and link-building efforts to evolving visibility criteria while preserving established SEO fundamentals.
About WhitePress
WhitePress is a digital authority and link-building platform that connects brands with publishers and editorial networks across multiple markets. The company provides outreach, content placement and backlink acquisition services intended to help businesses increase visibility in both traditional search and AI-powered discovery channels. WhitePress works with brands to map editorial opportunities and secure placements that support long-term authority building.
MEDIA DETAILS
Contact Person: Itamar Blauer
Company Name: WhitePress
Email: uk@whitepress.com
Website: https://www.whitepress.com/