ATLANTA, Georgia – iMarketing Solutions today shared a preliminary campaign-analysis summary from SocialWick covering more than 150 sponsored campaigns aimed at defined local or regional audiences.
In the reviewed sample, SocialWick reported an average cost per engagement of $0.39 for creators with 5,000 to 25,000 followers, compared with $1.23 for the larger-creator comparison group. The reported difference was approximately 68%.
The analysis included campaigns conducted across Instagram, TikTok and YouTube for advertisers serving limited geographic areas. SocialWick said the pattern appeared across multiple campaign formats, particularly when creator audiences aligned with advertisers’ service areas.
These findings are descriptive, company-reported results from the reviewed sample. They have not been independently verified and should not be interpreted as evidence that one creator tier will produce the same outcome in every campaign.
Methodology and Limitations
The summary supplied for this announcement provides the following information:
- The sample included more than 150 sponsored campaigns for advertisers with defined local or regional audiences.
- Platforms included Instagram, TikTok and YouTube.
- The small-creator tier included accounts with 5,000 to 25,000 followers.
- The comparison examined average cost per engagement reported for small creators and a larger-creator group.
- SocialWick identified geographic audience alignment and engagement quality as important campaign-screening factors.
The summary does not specify the campaign dates, participating markets, threshold used for the larger-creator group, individual engagement events included in the calculation, sample-selection process or campaign exclusions. It also does not state whether results were weighted or assessed for statistical significance.
Campaign spend totals, creator compensation, intermediary fees and the treatment of those costs in the calculation have not been disclosed. No public link to a complete report or supporting data is included with this announcement. Published benchmark comparisons have been omitted because source citations were not supplied.
Scope of the Findings
SocialWick reported that small creators performed more efficiently in the reviewed campaigns when their audiences corresponded with an advertiser’s actual service area and when account activity was evaluated for authentic engagement. The company noted that follower count alone was not sufficient to predict campaign performance.
The analysis does not establish that creator size caused the reported cost difference. Other factors—including audience location, content format, campaign objective, compensation structure and creator selection—may have influenced the results.
Organizational Disclosure
SocialWick conducted the campaign analysis and has a commercial interest in the subject as a provider of social media services. iMarketing Solutions is serving as the communications contact for this announcement and is not presented as the author of the analysis.
Questions about the methodology, supporting information or organizational relationship may be directed to the media contact below.
About SocialWick
SocialWick is an online social media services company and the organization responsible for the campaign analysis summarized in this announcement. Additional company information is available at www.socialwick.com.
About iMarketing Solutions
iMarketing Solutions is the media contact coordinating inquiries related to this announcement. The contact email uses the iMarketing Solutions domain, while the linked website belongs to SocialWick.
Media Contact
Tracey Fletcher
iMarketing Solutions
Email: info@imarketingsolutions.ge
Website: https://www.socialwick.com/