NEW YORK, New York – 30th July 2026 – Leading Social Media Shop, SocialWick today released a report that creators with 5,000 to 25,000 followers had a lower average cost per engagement than macro creators among more than 150 sponsored local and regional campaigns reviewed.
The analysis covered campaigns on Instagram, TikTok, and YouTube. SocialWick reported an average cost per engagement of $0.39 for creators with 5,000 to 25,000 followers and $1.23 for macro creators in the reviewed sample.
These figures are descriptive averages reported by SocialWick. They should not be interpreted as benchmarks for all local campaigns because campaign-level records, creator counts by tier, and significance testing were not included in the materials supplied for this release.
Reported Findings
SocialWick attributed the difference in its sample to two observed factors: higher engagement rates relative to follower counts among smaller creators and lower posting fees.
The reported pattern appeared across the three platforms included in the review. SocialWick also reported that differences were most apparent in campaigns involving neighborhood restaurants, regional retailers, and local service businesses.
The analysis indicated that geographic alignment and audience relevance were associated with campaign performance. It also cautioned that follower count alone was not sufficient for creator selection and that engagement quality and audience location should be assessed before campaign commitments are made.
Tracey Fletcher, Content Team Lead at SocialWick, said the findings apply only to the campaigns reviewed and should be evaluated alongside each advertiser’s service area, campaign objective, and audience requirements.
Methodology and Limitations
The materials provided by SocialWick disclosed the following:
- Sample: More than 150 sponsored campaigns; an exact campaign count was not provided.
- Platforms: Instagram, TikTok, and YouTube.
- Advertiser scope: Brands described as having local or regional operating footprints.
- Smaller-creator tier: 5,000 to 25,000 followers.
- Macro-creator tier: The minimum and maximum follower thresholds were not specified.
- Comparison: Local promotions described by SocialWick as comparable.
- Cost measure: Posting fees were assessed against reported engagement outcomes to calculate cost per engagement.
- Study period: Not specified in the supplied materials.
- Geographic coverage: Specific markets and campaign counts by market were not supplied.
- Industry breakdown: Campaign counts by category were not supplied.
- Platform breakdown: Campaign counts and average results by platform were not supplied.
- Engagement definition: The specific actions counted as engagements were not identified.
- Campaign inclusion criteria: Requirements beyond sponsorship and a local or regional focus were not detailed.
- Paid amplification: Its inclusion or exclusion was not stated.
- Weighting and significance: The materials did not state whether averages were weighted or whether significance testing was performed.
Because these details remain unavailable, the reported averages cannot be independently reproduced from the information accompanying this release. No public campaign-level dataset or complete research report was provided. Journalists and researchers may request additional methods tables and anonymized supporting records through the media contact below.
Disclosure
SocialWick conducted the campaign review and supplied the summarized findings and commentary used in this release. iMarketing Solutions prepared and distributed the release.
The supplied materials did not identify who commissioned or funded the analysis, whether an external party reviewed it, or the commercial terms between SocialWick and iMarketing Solutions. For that reason, this release does not characterize the analysis as independently commissioned or independently validated. Requests intended for SocialWick, including requests for supporting data or further methodological information, may be sent through iMarketing Solutions for referral.
About SocialWick
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