The service provides ongoing technical leadership for mid-market and enterprise direct-to-consumer brands
NEW YORK, United States — September 22, 2026 — Netalico LLC today announced a fractional Shopify CTO service designed to provide mid-market and enterprise direct-to-consumer brands with ongoing technical leadership without requiring a full-time executive hire. The service extends Netalico’s project-based development and migration capabilities through continued senior-level involvement in platform planning, technical execution and post-launch operations.
The fractional Shopify CTO service supports brands managing complex Shopify Plus environments, including enterprise migrations, custom development, storefront performance and platform integrations. Netalico’s senior team works with internal commerce stakeholders to define technical priorities, oversee implementation and retain project knowledge after a new storefront goes live.
The service reflects operational challenges that can follow an enterprise commerce migration. Changes to URL structures, metadata and site architecture can affect organic search performance when migration procedures are not documented and validated. A project handoff can also leave internal teams responsible for technical decisions without the engineers who planned and executed the original build. Netalico’s model keeps technical leadership connected to both the implementation process and subsequent development work.
“Enterprise commerce teams often need consistent technical direction across migration, development and post-launch operations, but that responsibility does not always require another full-time executive position,” said Mark Lewis, founder and CEO of Netalico. “The fractional Shopify CTO service gives those teams a defined technical leadership structure while preserving continuity with the people responsible for the platform work.”
Netalico’s approach incorporates migration planning, redirect preparation, metadata preservation, data validation and post-launch crawl review. The service can also cover custom storefront requirements, integration planning, ongoing development and the prioritization of technical work after launch. Engagement scope is determined by the brand’s platform complexity, migration requirements, internal resources and continuing development needs.
Founded in 2013 and operating as an agency since 2016, Netalico has completed hundreds of Shopify builds for mid-market and enterprise direct-to-consumer brands. The company is a Shopify Plus Premier Partner and operates with a fully in-house U.S. team across New York, Los Angeles, San Francisco and Miami. Its senior team handles project builds and ongoing account work, allowing technical context to remain with the same organization throughout the engagement.
The fractional leadership model is intended for organizations undertaking a replatform, managing custom development requirements or coordinating continuing storefront optimization. It also provides a structure for teams that need senior oversight of technical decisions, integration dependencies and development priorities while maintaining existing internal commerce and operational roles.
Netalico will provide the service alongside its established Shopify Plus migration, development and retainer work. The offering formalizes the company’s continuing technical leadership role for brands whose requirements extend beyond a single implementation or storefront launch.
About Netalico LLC
Netalico LLC is a U.S.-based eCommerce development agency founded in 2013. The company provides Shopify Plus migration, custom development, platform integration, ongoing technical support and fractional technical leadership for mid-market and enterprise direct-to-consumer brands. Netalico operates through an in-house team located across New York, Los Angeles, San Francisco and Miami.
Media Details
Contact Person: Mark Lewis, founder and CEO
Company Name: Netalico LLC
Email: contact@etalico.com
Website: https://netalico.com/