Truvid, the technology-first video monetization and distribution platform, today announced the launch of its refreshed brand identity. The brand underscores Truvid’s evolution into a global partner for publishers and advertisers, reflecting a sharper narrative, modernized design, and clearer market positioning.
Founded in 2015, Truvid empowers digital publishers to turn video content into revenue through proprietary adtech infrastructure and a content-centric player. Over the past decade, the company has matured from a functional technology provider into a category leader, helping publishers and advertisers alike move from chasing views to proving outcomes.
“This rebrand is not a pivot, but rather about clarity, trust, and consistency,” said Roee Lichtenfeld, CEO of Truvid. “We’ve built our platform around simplicity and transparency, and now our identity reflects that same commitment. For publishers and advertisers, this means reliability, measurable results, and tools that make video work harder for their businesses.”
Why Now: Market Shifts and Publisher Demands
The timing of Truvid’s rebrand coincides with significant changes in the global media and advertising landscape. Digital video ad spend is climbing at double-digit growth rates, with global budgets projected to surpass $200 billion in 2025. Attention is more fragmented than ever, as short-form and vertical video formats dominate consumption habits. Advertisers, meanwhile, are demanding greater transparency, brand suitability, and outcomes that go beyond impressions.
Publishers face increasing pressure to monetize their video content efficiently while maintaining a strong user experience. They require simple, scalable solutions that strike a balance between revenue growth and audience trust.
“Video has become the currency of digital attention, but not all attention is created equal,” said Diana Savu, Head of Marketing. “Our refreshed brand communicates our ability to deliver premium, brand-suitable video monetization at scale, help publishers turn engagement into value, and give advertisers the confidence that their campaigns are reaching the right audiences in the right environments.”
Truvid’s Transformation
The rebrand marks a pivotal moment in Truvid’s journey. Previously, the company was known primarily for its robust infrastructure, but its brand voice lacked visibility in a crowded adtech market. Behind the scenes, Truvid was expanding its offering:
- Truvid Console: an advanced video CMS with AI-driven content matching, analytics, and monetization tools.
- Horizontal + Vertical Video Player: optimized for today’s cross-format consumption habits.
- Truvid Library: thousands of videos from top-tier content owners, offering publishers immediate access to quality content.
- Monetization Engine: a plug-and-play adtech stack with demand integrations and advanced analytics.
These advancements positioned Truvid not just as a utility provider but as an active partner with a market-leading perspective. The rebrand, therefore, is both a reflection of internal innovation and a signal to the broader industry: Truvid is entering a new era of confidence, clarity, and leadership.
Brazil and Beyond
One of Truvid’s fastest-growing markets is Brazil, where the rebrand serves as a key opportunity to strengthen ties with advertisers, agencies, and publishers. In a region where advertisers are cautious about new entrants, establishing credibility and local relevance is essential. Truvid’s localized strategies, premium video inventory, and proven technology set it apart from competitors.
Mission, Vision, and Value
Truvid’s mission is simple: to connect publishers with video content that resonates with audiences, drives engagement, and boosts their bottom line. Its vision is to redefine how publishers and advertisers connect, making video the driving force of growth and engagement.
By combining a central console, a customizable player, and a premium content library, Truvid delivers a streamlined and transparent approach to video monetization. Built on standards and accountability, Truvid helps publishers gain control, advertisers gain trust, and audiences gain quality experiences.
As the rebrand rolls out globally, Truvid remains focused on its value proposition: attention-driven monetization, simplified.