LOS ANGELES, CA, USA – 17th April 2026 – Mark Fuller, Founder and Chief Creative Officer of WET Design, is preparing a new generation of water experiences that integrate artificial intelligence, robotics, and autonomous, free-space movement. After more than four decades designing large-scale water installations worldwide, Fuller is now exploring how emerging technologies can transform fountains into interactive and adaptive public experiences.
Fuller’s work has reached global audiences through projects including The Fountains of Bellagio, the Dubai Fountain, Surreal at Expo 2020 Dubai, and the rebuilt Revson Fountain at Lincoln Center. These installations have helped redefine public entertainment and experiential design in urban environments.
Filmmaker Steven Spielberg once described Fuller’s work as “the greatest single piece of public entertainment on planet Earth,” while The New Yorker referred to his creations as “liquid architecture,” reflecting their influence on both engineering and artistic design.
A Career Built at the Intersection of Engineering and Creativity
Fuller began his career at Walt Disney Imagineering, where he led development of the Leapfrog fountains at EPCOT. The project marked an early milestone in blending technology with public storytelling by imbuing water with a sense of presence and personality.
In 1983, Fuller co-founded WET Design, developing a vertically integrated creative studio that combines:
- In-house research and development
- All fields of design, from graphics to architecture to product design
- Hi-tech fabrication utilizing the latest in CNC and robotic technologies
- Software, from that used for show control to computational fluid dynamics
- Performance choreography, with collaboration between WET’s choreographers and award winning choreographers from dance, theatre, and film
This approach enabled the company to introduce innovations that later became industry standards, including:
- Compressed-air water cannons (Shooters®)
- Multi-axis robotic nozzles (Oarsmen®)
- Programmable laminar water streams
- Fountains that perform in “people spaces,” not just in a pool
- Large-scale water, fire, and ice performance systems
- Theatrical lighting technologies integrated with water movement
With more than 60 patents, Fuller’s work continues to influence engineers, architects, and designers worldwide.
Academic Background and Design Philosophy
Fuller graduated magna cum laude from the University of Utah with an Honors Bachelor of Science in Civil Engineering and later receiving an honorary PhD in Engineering from the same institution. Between those he earned a Master’s degree in Product Design from Stanford University.
His interdisciplinary education included coursework in physics, architecture, theatre design, programming, and creative interpretation, shaping a career that merges technical engineering with artistic storytelling.
Fuller’s philosophy centers on the emotional connection created by the classic Archimedean elements: earth, air, fire, and water—most especially water. He believes physical, real-world experiences continue to resonate strongly with audiences, particularly as connection with “real” things become more and more replaced with digital simulations.
Integrating Artificial Intelligence Into Water Design
Fuller’s latest concept introduces autonomous water elements designed to move and interact dynamically. Unlike traditional fountains with fixed choreography, these new systems are designed to:
- Move independently across and beneath water surfaces
- Respond dynamically to surroundings
- Interact with visitors
- Create evolving performances
This approach transforms fountains from static installations into adaptive environments that change over time.
Fuller’s upcoming projects are expected to incorporate artificial intelligence, robotics, and large-scale water choreography. Growing regions of the world have previously hosted several of Fuller’s major projects, including the Dubai Fountain, Jewel in Singapore, and Surreal at Expo 2020 Dubai.
Expanding Experiential Public Spaces
Fuller’s work reflects broader trends in experiential design, where cities and developers increasingly focus on interactive public environments. His projects emphasize:
- Physical experiences over digital-only simulations
- Experiences which connect people with nature, with other people, and within their inner self
- Emotional storytelling through context specific design and engineering
- Sustainable water use through technical design innovation
- AI-enabled environmental experiences in which the water recognizes and responds to both the environment and the audience
These developments align with growing interest in immersive public attractions that combine technology with physical space.
Continuing Innovation in Water Experiences
After more than four decades in the industry, Fuller continues to expand how water can enrichen public environments. His upcoming AI-driven concepts represent a new chapter in experiential design, in which nature’s elements find a voice with which to connect with humans.
As cities and developers seek new ways to create engaging public spaces, Fuller’s next generation of water experiences aims to introduce interactive and adaptive environments designed to evolve with audiences and technology.
About WET Design
WET Design is a water feature design company specializing in large-scale fountains, water choreography, and experiential environments. The company has created landmark water installations worldwide for entertainment destinations, public spaces, and architectural developments.
Media Contact
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