Michal Rahamim COO & Co-Founder (Photo Courtesy of Liberty Pixel)
While most game studios scale by hiring people, Liberty Pixel is building an AI-native operating model where technology accelerates execution and humans drive creativity.
TEL AVIV, Israel — Mobile game development has become increasingly expensive, competitive, and difficult to scale. Teams continue to grow, production cycles become longer, and acquiring players costs more every year.
Liberty Pixel believes the industry is approaching a turning point.
Instead of expanding headcount, the company has spent the past year building what it describes as an AI-native studio model, an operating framework that integrates AI-assisted workflows across game production, live operations, analytics, user acquisition, and creative support.
The objective is not to replace developers, but to remove repetitive work, shorten production cycles, and allow creative teams to spend more time making games that players genuinely enjoy, the company has said.
The approach is already supporting Liberty Pixel’s live portfolio, led by its flagship arcade title SkeeBoost alongside a growing portfolio of original mobile games.
Rather than treating each title as a one-off project, Liberty Pixel sees every game as another output of a repeatable production system, one designed to continuously generate, validate, and improve ideas through rapid iteration and player feedback.
The company believes that the next generation of game studios will compete less on team size and more on speed, adaptability, and execution.
AI assists with production, balancing, analytics, and operational workflows, while human teams continue to own product strategy, creative direction, and the decisions that ultimately determine whether a game deserves to exist.
“Artificial intelligence doesn’t replace creativity; it gives creative people more time to create,” said Michal Rahamim, Co-Founder and Chief Operating Officer of Liberty Pixel. “Our goal isn’t simply to build games faster. It’s to build a studio that can consistently create great games by combining AI-powered efficiency with human creativity and player empathy.”
Looking ahead, Liberty Pixel sees its AI-native operating model as the foundation for a broader long-term vision. The company envisions evolving these capabilities into a scalable arcade ecosystem — a “TikTok for games” — that could eventually enable rapid game creation, publishing, and monetization for both Liberty Pixel titles and third-party creators.
The company sees this evolution as a natural extension of the AI-native operating model it is building today, one designed to help small teams create, operate, and scale games more efficiently without sacrificing creativity or player experience.
About
Liberty Pixel Ltd. is a mobile gaming studio based in Israel that develops and publishes arcade-style mobile games for global audiences. By combining AI-native production workflows with human creativity and data-driven live operations, the company is reimagining how lean teams can build, operate, and scale the next generation of mobile games.
Contact
Contact Name: Shay Hugi
Company Name: Liberty Pixel
Contact Email: shay@libertypixel.games
Website: https://libertypixel.games