NEW YORK, United States – 18th June 2026 – CHARLEY SIGNATURE, the international luxury branding agency founded by Charley Baouamina, brings a global perspective to New York’s luxury market, working alongside hospitality groups, luxury real estate developers, fashion brands, lifestyle companies, and premium service providers seeking to strengthen their positioning among affluent audiences.
The agency already serves clients in New York, London, Hong Kong, and Los Angeles, and operates offices in Miami, Dubai, and Paris. The expanded New York-facing work is designed to address a market where private wealth, real estate, and global capital converge.
“New York demands a level of strategic precision that goes beyond creative execution,” said Charley Baouamina, founder of CHARLEY SIGNATURE. “Our work here is about building identities that are as credible to a local audience as they are to an international one.”
The expanded practice focuses on brand strategy, creative direction, and identity development. Services include the alignment of architectural and design languages with messaging frameworks for residential and commercial real estate projects, as well as visual identity and experiential concepts for hospitality and lifestyle brands.
CHARLEY SIGNATURE operates as a luxury branding agency New York clients engage for sustained strategic work, spanning brand identity, market positioning, and creative direction across client and guest experience.
Baouamina founded the agency on the premise that strategic positioning — rather than episodic marketing — drives long-term perception for luxury brands operating across multiple international markets.
About CHARLEY SIGNATURE
CHARLEY SIGNATURE is a global luxury branding and marketing agency founded by Charley Baouamina. The agency specializes in brand strategy, creative direction, and storytelling across hospitality, real estate, fashion, lifestyle, and elite services, with clients across Miami, Dubai, Paris, New York, London, Hong Kong, and Los Angeles.
Media Contact:
Contact Person Name: Media Relation
Company Name: CHARLEY SIGNATURE
Email: webelieve@charleysignature.com
Website: https://charleysignature.com/